Summer isn't quite here yet, but Sprite is already looking to help soda fans cool off. Yesterday, the soda giant rolled out a new limited-edition soft drink ahead of the upcoming season: Sprite Chill.
The new soda builds on Sprite's signature lemon-lime flavor but adds cherry-lime.
This cooling sensation is intended to grow with each sip, using technology similar to that used in confectionery and baking.
This new soda is sold in standard and zero-sugar varieties. These will be available in North America through July while supplies last.
Sprite Chill underwent multiple rounds of development and testing before the Coca-Cola Company reached an ideal balance of cherry-lime flavor and cooling intensity.
To promote Sprite Chill, Coca-Cola partnered with Atlanta Hawks' point guard Trae Young, famously nicknamed "Ice Trae."
As part of this soda launch, the Coca-Cola Company is inviting fans to submit their "coldest selfies" to the Snapchat Chill Cam challenge by using Sprite's custom filter.
Beyond Sprite Chill, the Coca-Cola Company has released other limited-edition Sprite offerings, such as Sprite Winter Spiced Cranberry and Sprite Lymonade Legacy.