Panera's New Breakfast Menu Is Already Dividing Customers

Panera's menu has undergone many changes this year, with the chain launching a slew of new and revamped offerings in April as part of its largest menu transformation to date.

These menu item releases continued this week with the debut of several new breakfast options. However, not all of the newly unveiled items are winners among customers.

Since Panera announced its new breakfast items, customers have been hard on one offering in particular: the CinnaScrambles—novelty breakfast sandwiches featuring warm cinnamon rolls as the bread that come in two varieties.

The CinnaScramble contains scrambled eggs, American cheese, and a sprinkle of salt and pepper, while the Sausage CinnaScramble consists of sausage, scrambled eggs, American cheese, plus salt and pepper.

Meanwhile, some took issue with the sandwiches' calorie count, with the Cinna Scramble clocking in at 580 calories and the Sausage CinnaScramble as high as 790 calories. Others weren't thrilled with the sandwiches' price tag.

The images on Reddit show them being priced at $6.99 and $5.89, though pricing varies by location.

They're basically a lineup of cinnamon rolls with fun toppings like Candy Cookies (860 calories), Choco Chipper Cookies (740 calories), and Fudgy Brownies (790 calories). In other words, it's a mashup of sugar on sugar.

In addition to the cinnamon roll menu items, Panera launched three other breakfast sandwiches, which include the Bacon Double Take sandwich (560 calories), Ham, Egg & sandwich (510 calories).

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