Chick N Max, a new fast-casual chicken chain with the promising tagline "Home of the Better Chicken Sandwich," aims to open 50 new restaurants across the Southeast.
The mini-chain currently operates just a handful of restaurants in South Dakota, Kansas, and Texas but is looking to expand throughout the region.
"The Southeast boasts a well-established fast-casual chicken restaurant market, and we're aiming to establish a strong presence of our own and capture market share," Chick N Max's Vice President of Franchise Sales and Development, Jeff Frahm shared with QSR Magazine.
"Our focus will be on identifying high-potential areas that are currently underserved or have room for additional options."
While the 50 new restaurants are conceived of as standalone spots, the brand noted that it's also interested in partnering with gas stations, truck stops, colleges, hospitals, amusement parks—really anywhere people may crave chicken.
Currently, those looking to get into the chicken biz can opt into being a franchise partner. The franchise fee is $35,000, with $650,000 to $2,500,000 needed in total investment to open a Chick N Max restaurant.
Already, franchise operators of other popular chains are announcing their commitment to bringing Chick N Max to their communities, including in Missouri.
And for those wondering, Chick N Max is open seven days a week, and a Sunday Special offers 12 tenders, two family-size sides, and the choice of bread, all for $30.