A Popular Bakery Chain Is Opening 120 New Locations This Year

Cake lovers are about to get even more opportunities to satisfy their sweet tooth. Among the many dessert spots expanding their presence across the country is one bakery chain known for its frosted bundt cakes.

This week, Nothing Bundt Cakes announced the opening of its 600th bakery, which is located in Tampa, Fla. Since the year kicked off, the Texas-based chain has opened 41 bakeries and will continue to grow.

Nothing Bundt Cakes offers a variety of bundt cake flavors, such as classic vanilla, red velvet, and chocolate chocolate chip.

In 2023, the bakery chain opened a total of 84 bakeries. Looking ahead, Nothing Bundt Cakes plans to open its 1,000th location by 2027.

In a press release, Nothing Bundt Cakes noted that it's "on track to become one of the highest-growth companies in the industry over the next few years," adding that it has more sites coming down the pike in both new and existing markets.

"With the great desire guests have to show care and kindness to their loved ones and colleagues, coupled with the rising trend of Gen Z enjoying 'little sweet treats' and the snackification of the American diet, Nothing Bundt Cakes is growing faster than ever,".

"We have been able to drive the business forward by elevating celebratory occasions and leveraging the 'treat yourself' trend—something our cakes have been doing since we opened our first bakery more than 25 years ago."

In addition to growing its store footprint, Nothing Bundt Cakes is focusing on flavor innovation and ongoing digital transformation.

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