From Red Lobster to KFC, a number of major restaurant chains have been struggling in 2024 with waning popularity, declining sales, restaurant closures, and even bankruptcy.
Burgerville—a regional burger chain in the Pacific Northwest with an emphasis on local ingredients—is gearing up to open its first new location in eight years, QSR Magazine reported.
Burgerville doesn't plan to stop expanding after the new Wilsonville location. The chain plans to open two new locations in Salem and Keizer, Ore., during the fall of 2024
Per QSR Magazine, Burgerville has pinpointed over 100 potential spots for stores in its home region.
"As we grow, we want to focus on the contiguous markets where we have a lot of brand equity and a lot of demand," Casey told the publication.
This new expansion push indicates that things may be looking up for Burgerville after a somewhat tough period for the regional chain.
These changes already seem to be paying off. Burgerville has seen a 30% increase in sales in two years and has gotten positive reactions to its menu tweaks, QSR Magazine reported
Burgerville isn't the only popular burger chain with some exciting expansion plans in the works right now.